Head of Marketing - Mayday
Do you have marketing experience in a small team but are keen to take the ambitious next step in your career? Excited to own responsibility for building a marketing function and be part of a fast-paced, growing team? We’re looking for you.
About us
Our company, Mayday, is one of the fastest growing accounting-tech startups on the planet. We’re building automation tools and artificial intelligence to save finance teams from the pain of manual work. We’re hyper ambitious with a huge long term vision. We will mend month-end and enable real-time accounting.
Mayday was founded by two experienced entrepreneurs – David Tuck, an accountant then CFO by training who founded Chaser; and James Scott-Griffin, a software engineer who was CTO at Idio (now Optimizely) and Rungway.
We’re two years into our journey and we’ve got an amazing team of ninr already in place, based in the UK, Australia ans South Africa. We are building a foundation for growth in 2024 and beyond.
David has spoken extensively about our journey on his build-in-public blog, Starting Up Again. Our values (with the link to the relevant post explaining each) are: Delight, Ownership, Curiosity, Boldness and Balance.
You’d be joining at a time when we already have strong growth in customer numbers and revenue, and have ambitious plans to grow. Our customers are incredible advocates for our product – we’re proud to have over 240 reviews at a perfect 5 star rating on Xero’s App Store (and growing!). We won Xero’s Emerging App Partner of the Year Award for 2023. We’ve secured pre-seed investment from A* backers. We’re ready to go!
About the role
We've had an incredible last 12 months. We grew our revenues by 7.8x, off the back of strong product-market fit. We raised investment to be able to double the size of our team and accelerate to the next stage.
That’s where you come in. You will work report directly to David, our Co-Founder & CEO. We need to build our repeatable and scalable customer acquisition machine. We have a well validated ideal customer profile. We have our CFO Techstack community, filling the content gap for our ideal customer when it comes to how to build a best-in-class tech stack. We have strong proof points from organic channels and partnerships. You will be accountable for developing our demand generation machine and growing new sign ups.
We want to establish Mayday’s brand as the go-to product for finance teams of growing businesses, especially those on Xero. When people think about cutting down month-end processes and speeding up delivery of management accounts, they should think of us. You will play a critical role in building that brand.
This is a hands on role with incredible upside as we grow. It’s not possible to be expert in all facets of the role. There is material, though far from infinite, budget at your disposal to work with contractors, freelancers and potentially max one junior full-time marketing hire.
What you’ll be doing
You’ll lead our efforts to bring in-house finance teams into our marketing and sales funnel.
What does that mean in practice? There’ll be a whole bunch of things, but here are the main ones we see today:
- Wear Mayday’s Content Crown: Focused on both thought leadership with CFO Techstack and Mayday product marketing. Get to know our target audience and understand what language to use with them and which channels to use to target them; Plan out and then execute on plans to improve our ranking on Google for key search terms; Organise and write case studies; Plan and write content to help us convert prospects into customers;
- Create Emails that Aren’t Snooze-Fests: Plan and send regular newsletters to our various audiences, including prospects, customers, accountants and partners; Optimise our email nurturing campaigns; Send one-off emails for product announcements and for campaigns;
- Champion our Campaigns: Run online ad campaigns, including with Google Ads and LinkedIn, focused on ROI through accurate conversion tracking; Plan and execute on ad hoc campaigns around key dates or milestones for the product;
- Work on Wonderful Webinars: Organise marketing webinars, and maximise the value we get from events by building content plans around them; Where appropriate, collaborate with relevant apps and partners to run campaigns around shared content and webinars;
- Website Wizardry: Work with outsourced Webflow designers to optimise the website experience for conversion, creating landing pages for specific campaigns where appropriate.
How we work
Location: Hybrid. Work from home most days, with in-office collaboration 1-2 days per week in central London (near Old Street). Fridays are our always-in-the-office day.
Why you'll love it here
- Flexibility and Freedom: Enjoy the perks of remote work coupled with in-office brainstorming and team-building.
- Mentorship and Growth: Work closely with experienced professionals who are as invested in your growth as you are in ours.
- Real Impact: Your work will directly contribute to our mission and goals. Here, every task matters, and every day is a chance to learn something new.
- Future Opportunities: The sky is the limit for where you take your role as we scale.
About You
- You have ambition, lots of it: You want to continue learning in your career. This is a fantastic next career step for someone who aspires to a C-level position in future;
- You have relevant experience: You’ve led marketing projects or campaigns within a small team, ideally for 2+ years in a similar role in tech. We’d especially love it if you have experience working with or around accountants and finance teams, and if you have experience marketing software products;
- You think creatively: You have big ideas about campaigns and the creative energy to execute on them. You want to use technology creatively too, turning to automation where possible;
- You’re a great communicator: We need someone who can write well, both for writing content but also to work effectively when working remotely across continents;
- You can work independently: You’re happy to pick up projects and just ‘figure it out’ when needed, but you know when to ask for help.
Not sure you tick all of the boxes, but still keen to apply? We still want to hear from you – get in touch!
Benefits
- Starting salary of £60-100k depending on skills and experience;
- Share options from day 1;
- 25 days’ paid holiday, plus public holidays;
- Learning time baked into your day;
- Work with lovely and experienced humans who love puns.
How to apply and next steps
Send us your CV and a cover letter that gives us a peek into your personality to careers@getmayday.com. Tell us why you're the perfect fit for this journey and what excites you about Mayday.
