Head of Marketing - Mayday
Do you have marketing experience in a small team? Ready to take the ambitious next step in your career? Full of ideas you’d love to test and validate? Excited to own responsibility for building a marketing function and be part of a fast-paced, growing team? We’re looking for you.
About us
Our company, Mayday, is one of the fastest growing accounting-tech startups on the planet. We’re building automation tools and artificial intelligence to save finance teams from the pain of manual work. We’re hyper ambitious with a huge long term vision. We will mend month-end and enable real-time accounting.
Mayday was founded by two experienced entrepreneurs – David Tuck, an accountant then CFO by training who founded Chaser; and James Scott-Griffin, a software engineer who was CTO at Idio (now Optimizely) and Rungway.
We’re three years into our journey and we’ve got an amazing team of twelve already in place, based in the UK, Australia and South Africa. We have an incredible foundation for growth in 2025 and beyond.
David has spoken extensively about our journey on his build-in-public blog, Starting Up Again. Our values (with the link to the relevant post explaining each) are: Delight, Ownership, Curiosity, Boldness and Balance.
You’d be joining at a time when we already have strong growth in customer numbers and revenue. We have ambitious plans and an incredible position of category leadership from which to grow. Our customers are huge advocates for our product – we’re proud to have over 260 reviews at a perfect 5 star rating on Xero’s App Store (and growing!). We won Xero’s Emerging App Partner of the Year Award for 2023. We’ve secured pre-seed investment from A* backers. We have such an exciting journey ahead of us.
About the role
We've had an incredible three years. We grew our monthly recurring revenues by 11x over the last 15 months, off the back of extremely strong product-market fit. We have a clear and exciting product roadmap. Now we need our go-to-market fit.
That’s where you come in. You will report directly to David, our Co-Founder & CEO. We need to build our repeatable and scalable customer acquisition machine. We have a well validated ideal customer profile. We have our CFO Techstack community, filling the content gap for our ideal customer when it comes to how to build a best-in-class tech stack. It has grown to over 4,000 members in the space of 15 months. You will be accountable for developing our demand generation machine and growing new sign ups.
We want to scale Mayday’s brand as the go-to product for finance teams of growing businesses, especially those on Xero. When people think about cutting down month-end processes and speeding up delivery of management accounts, they should think of us. You will play a critical role in building that brand.
This is a hands on role with incredible upside as we grow. It’s not possible to be expert in all facets of the role. You’ll have budget to hire one other marketer. There is material, though far from infinite, budget at your disposal to work with contractors, freelancers and place some big bets (boldness being one of our values). This is absolutely a role for someone who is comfortable being resourceful and scrappy.
What you’ll be doing
You’ll lead our efforts to bring in-house finance teams into our marketing and sales funnel.
What does that mean in practice?
That’s for you to decide!
We’ve had some success with partnerships, webinars, organic channels and in person events and conferences. We see a huge opportunity to grow through our CFO Techstack community.
But ultimately we’re looking to you to understand our target customer and diagnose how best to build our demand generation engine to scale with the amazing market opportunity we have.
How we work
Location: Hybrid. Work from home most days, with in-office collaboration 1-2 days per week in central London (near Old Street). Fridays are our always-in-the-office day.
Why you'll love it here
- Flexibility and Freedom: Enjoy the perks of remote work coupled with in-office brainstorming and team-building.
- Mentorship and Growth: Work closely with experienced professionals who are as invested in your growth as you are in ours.
- Real Impact: Your work will directly contribute to our mission and goals. Here, every task matters, and every day is a chance to learn something new.
- Future Opportunities: The sky is the limit for where you take your role as we scale.
About You
- You have ambition, lots of it: You want to continue learning in your career. This is a fantastic next career step for someone who aspires to a C-level position in future;
- You have relevant experience: You’ve led marketing projects or campaigns within a small team, ideally for 2+ years in a similar role in tech. Experience working with or around accountants and finance teams is a nice to have but not essential. You just need to be hungry to learn;
- You think creatively: You have big ideas about campaigns and the creative energy to execute on them. You want to use technology creatively too, turning to automation where possible;
- You have strong analytical skills: You’re happy to diving into data to understand what’s working today and inform the experiments to run in building our demand generation engine;
- You’re a great communicator: We need someone who can write well, both for writing content but also to work effectively when working remotely across continents;
- You can work independently: You’re happy to pick up projects and just ‘figure it out’ when needed, but you know when to ask for help.
Not sure you tick all of the boxes, but still keen to apply? We still want to hear from you – get in touch!
Benefits
- Starting salary of £60-100k depending on skills and experience;
- Share options from day 1;
- 25 days’ paid holiday, plus public holidays;
- Learning time baked into your day;
- Work with lovely and experienced humans who love puns.
How to apply and next steps
Send us your CV and a cover letter that gives us a peek into your personality to careers@getmayday.com. Tell us why you're the perfect fit for this journey and what excites you about Mayday.
